Q1 2024 U.S. iOS Horror Games Performance Overview

The first quarter of 2024 has been an interesting period for horror game enthusiasts on the iOS platform in the United States. Sensor Tower's data offers us a glimpse into how five leading games in this spine-chilling genre have performed.

Mystery Matters, from Playrix, showed a strong start in revenue at the beginning of the quarter with $271K in the first week, peaking at $361K in mid-January before experiencing a gradual decrease to $217K by the end of March. Downloads for the game followed a similar downward trend, starting at 65K and descending to 13K. Weekly active users peaked at 94K in early January but dipped to around 65K by the quarter's end.

Identity V, by NetEase Games, fluctuated in revenue, with a notable peak of $274K in early February. Downloads remained relatively stable, hovering around 6K to 7K per week, with a small spike to 7K in mid-March. Weekly active users showed slight variance, maintaining a base of around 52K throughout the quarter.

Behaviour Interactive Inc.'s Dead by Daylight Mobile witnessed modest revenue numbers, starting at $26K and reaching up to $30K in late March. Downloads saw a significant jump in mid-March, rising from 14K to 26K. The game's weekly active users started at 59K and showed a steady increase, ending the quarter with 69K.

Myths of Moonrise from STARFORTUNE INTERACTIVE ENTERTAINMENT TECHNOLOGY CO., LIMITED, had revenues that oscillated between $20K and $30K, concluding the quarter with a slight rise. Downloads for the game were low but consistent, with numbers ranging from 700 to 900. Unfortunately, weekly active user data for Myths of Moonrise was not available.

Lastly, Five Nights at Freddy's, by Clickteam, LLC, saw revenues decrease from $15K to below $9K by the quarter's end. Downloads began at 2.6K, dipping to 1.7K in late March. Weekly active user count for the game started at 15.7K and experienced a drop, stabilizing around 8.7K.

For more detailed insights and data on the performance of these spine-tingling titles and others in the mobile gaming industry, Sensor Tower provides comprehensive analysis and reporting.